Hasbro Play-Doh Disney Princess Ariel & Undersea Friends

Inside every kid is an uninhibited explorer, a future leader and an original creator. And inside every colourful, squishy ball of Play-Doh compound is an irresistible invitation for hands-on exploration. Coincidence? Definitely not. That's because the Play-Doh brand gives kids the power to shape their own stories in their own way without having to worry about breaking rules or being wrong. It gives them the freedom to turn what they know into something unexpected and there's always an adventure, masterpiece or giggle fest waiting to happen.